The Anatomy Of A Killer Instagram Profile That Converts
Gone are the days where the sheer number of followers you have is all that really matters. Instagram has become a digital business card and portfolio. When someone pops over to your profile, they don’t waste a second determining whether or not they want to follow you. So that begs the question, is your Instagram profile worthy enough for someone to follow? Today, we’re showing you how to create a killer Instagram profile that stands out and gets you noticed.
First, let’s start with what exactly matters most to your followers on your Instagram profile.
The best Instagram profiles have a few things in common:
- Easily Identifiable Username
- A Recognizable Profile Photo
- An Informative Instagram Bio
- Website Url
Make Your @Username Simple
Choosing an Instagram username can be tough. It is the single most important aspect of a brand. A good name helps personal brands and businesses stand out and become memorable.
Although you can change your username at anytime, it’s best to decide on one that you will stick with.
If you ever DO decide to change it – any tags or mentions that you’ve gain with that username will be lost.Create consistency across your social media platforms by using the same username for each one. Click To Tweet
Your username should be easy to spell in search. It’s best to use your personal name, or your brand name.
Don’t use emojis, characters and crazy letter combinations. They may look cute, but these make it harder for people to find you!
Save the emojis for your Instagram bio.
Use A Professional Profile Photo
On an average day, you may just throw on a pair of jeans and a t-shirt and call it good. But now imagine that you’re getting ready for a blind date. You want to look extra good right? So you pull together your sexiest outfit, spend a bit more time on your hair and cross your fingers that it goes well.
Your Instagram followers are your blind date. The minute they lay eyes on your profile photo, you want to wow them.
Unless you’re already a recognizable brand like Target or Nike, or have a team of people in your company, don’t use a logo. Instead, use a professional headshot.
People connect with people. A face builds trust and communicates that there is a human being behind the brand.
In order to be memorable, people have to recognize you.Use the same profile photo across all of your social media accounts to build trust. Click To Tweet
Think, does your profile photo meet this criteria?
- You’ve used a solid colored background for your headshot.
- The photo is well lit.
- You’re making eye contact and showing your smile.
- You’ve cropped in close to your face.
Whatever you do, please don’t use a grainy selfie! Not only will it look completely unprofessional, but it won’t stand out.
Finally, show your personality! People want to know who you are, so don’t be afraid to be yourself. There is only one YOU in this world. Be proud of that.
Blow Their Mind With Your Bio
Your profile photo is your first visual impression, now comes the talking part. What you choose to say in your bio is key to winning new followers over.
Think of your bio as your welcome mat. Make sure to greet each visitor as if it is their first time meeting you.Your Instagram bio should be clear, concise and descriptive. Click To Tweet
Unfortunately, your Instagram bio cannot exceed 150 characters. So make each one count.
A quick glance at your bio should tell people :
- Who you are
- What you do
- Where you are located
- What they can expect
- How to contact you
- …and what they should do next.
These are all super important elements that people will be looking for.
Include Your Email
If you’re a business, Instagram just rolled out business profiles which enables you to have a contact and follow button. This way if someone likes something they see in your feed and want to get a hold of you, they don’t have to jump through hoops to do so.Make it simple for people to contact you on Instagram. Click To Tweet
This is the age of short attention spans. Don’t lose a potential client because they have no way of contacting you.
Use Line Breaks And Emojis
Love em’ or hate them, they are part of the millennial generation. Use emojis to break up your bio text. In a world of business, it is unexpected. Just don’t over do it!
These can be tricky. First, write your bio in your notes app on iOS or Android. Between each line, hit the return key to create a line break. Then, copy and paste onto your Instagram profile.
Don’t forget, your bio can only be 150 characters long. Here is an example of our Instagram profile @moosestudio and how we use line breaks.
Give A Call To Action
A call to action (CTA) is a phrase that encourages someone to take action.
So what exactly what you want your followers to do?
- Read your latest blog post?
- Purchase your newest product?
- Sign up for your monthly newsletter?
Once you decide, give them directions on how to do that in your bio and link to it.
Update Your URL Link
Lastly is your url link below your bio description. This is the one place Instagram lets you place a link and it is super important to utilize this space.
Therefore, tracking the url link will help you measure the effectiveness of one call to action (CTA) over another.
Our secret weapon of choice: Bit.ly
Bit.ly is a url shortener and link management software. And even better, it’s free!
For instance, say you want to link to your latest ebook for sale. Open the bit.ly website, paste your url and it will automatically shorten the link for you to track in your account. The best part about bit.ly are the analytics they provide for you to analyze.
After using our tips to change your Instagram profile, share a link to it in the comments below so we can see!
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